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Strategic Brand Management: A European Perspective Strategic Brand Management: A European Perspective by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson


ISBN 13: 9780273737872

Format: Paperback (968 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Nov 2011
Other Format: Hardcover, Paperback

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