The Fundamentals and Practice of Marketing
by John Wilmshurst
ISBN 13: 9780750604338
Format: Paperback (256 pages) Publisher: Butterworth-Heinemann Ltd Published: Sep 1991 Other Format: Paperback
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The Fundamentals of Advertising (Marketing Series: Student)
ISBN 13: 9780750602501
Format: Paperback (288 pages) Publisher: Butterworth-Heinemann Ltd Published: 31 Mar 1991 Other Format: Illustrated
Fundamentals and Practice of Marketing
ISBN 13: 9780434923311
Format: Paperback (320 pages) Publisher: William Heinemann Published: 24 Sep 1984 Other Format: Paperback