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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) by Colin Gilligan, R.M.S. Wilson

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

by Colin Gilligan, R.M.S. Wilson


ISBN 13: 9780750622448

Format: Paperback (700 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 Oct 1997
Other Format: Illustrated, Paperback

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