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Market Driven Management: Strategic and Operational Marketing

by Jean-Jacques Lambin,Ruben Chumpitaz,Isabelle Schuiling

ISBN 13: 9781403998521

Format: Paperback (496 pages)
Publisher: Palgrave Macmillan
Published: 27 Apr 2007

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Market-driven Management: Strategic and Operational Marketing (Macmillan business)

by Jean-Jacques Lambin

ISBN 13: 9780333793190

Format: Paperback (768 pages)
Publisher: Palgrave Macmillan
Published: 15 Mar 2000

Save for later