Key Marketing Concepts (Macmillan business)
by Mike Meldrum, Malcolm McDonald
ISBN 13: 9780333645635
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 20 Nov 1995
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Selling Services and Products: A Pictorial Guide for Managers
by Malcolm McDonald, Peter Morris
ISBN 13: 9780750600699
Format: Paperback (72 pages) Publisher: Butterworth-Heinemann Ltd Published: 01 May 1991
Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
by Malcolm McDonald, John Leppard
ISBN 13: 9780844234557
Format: Paperback (176 pages) Publisher: McGraw-Hill Contemporary Published: 01 Jan 2001
Market Segmentation: How to Do it and How to Profit from it
by Malcolm McDonald
ISBN 13: 9781118432679
Format: Illustrated (512 pages) Publisher: Wiley Published: 12 Oct 2012
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749478216
Format: Paperback (192 pages) Publisher: Kogan Page Published: 03 Nov 2016
Pocket Guide to Selling Services and Products
by Peter Morris, Malcolm McDonald
ISBN 13: 9781138167629
Format: Hardcover (96 pages) Publisher: Routledge Published: 31 Jan 2017