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Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing by Malcolm McDonald, John Leppard

Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

by Malcolm McDonald, John Leppard


ISBN 13: 9780750604086

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Feb 1992

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