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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

by Hans-Ruediger Kaufmann

ISBN 13: 9781466625242

Format: Illustrated (478 pages)
Publisher: IGI Global
Published: 30 Nov 2012

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-Services Book Series)

by Hans-Ruediger Kaufmann,Mohammad Fateh Ali Khan Panni

ISBN 13: 9781466658806

Format: Hardcover (608 pages)
Publisher: IGI Global
Published: 14 Apr 2014

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