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Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships by Tom Duncan, Sandra E. Moriarty

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

by Tom Duncan, Sandra E. Moriarty


ISBN 13: 9780786308224

Format: Hardcover (312 pages)
Publisher: Irwin Professional Publishing
Published: 01 May 1997

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