Buy Used and New David A . Aaker Books

Essentials of Marketing Research

by David A. Aaker, George S. Day, V. Kumar

ISBN 13: 9780471427735

Format: Hardcover (576 pages)
Publisher: John Wiley & Sons
Published: 11 Mar 2003
Other Format: Hardcover

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Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

ISBN 13: 9780471170686

Format: Hardcover (640 pages)
Publisher: John Wiley & Sons
Published: 04 Dec 1998
Other Format: Hardcover

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Brand Equity and Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)

by David A. Aaker, Alexander Biel

ISBN 13: 9780805812848

Format: Paperback (432 pages)
Publisher: Lawrence Erlbaum Associates Inc
Published: 13 May 1993

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Strategic Market Management: Global Perspectives

by N/A

ISBN 13: 9780470689752

Format: Paperback (368 pages)
Publisher: John Wiley & Sons
Published: 26 Mar 2010

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Developing Business Strategies

by David A. Aaker

ISBN 13: 9780471064114

Format: Hardcover (352 pages)
Publisher: John Wiley & Sons
Published: 03 Sep 2001

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Brand Leadership

by David A. Aaker,Erich Joachimsthaler

ISBN 13: 9781439172919

Format: Paperback (368 pages)
Publisher: The Free Press
Published: 27 Apr 2009
Other Format: Hardcover, Paperback

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Brand Relevance: Making Competitors Irrelevant

by David A. Aaker

ISBN 13: 9780470613580

Format: Hardcover (400 pages)
Publisher: Jossey Bass
Published: 15 Feb 2011

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Strategic Market Management (Strategic Market Managment)

by David A. Aaker

ISBN 13: 9780471484264

Format: Paperback (368 pages)
Publisher: John Wiley & Sons
Published: 16 Mar 2004
Other Format: Paperback

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