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Strategic Market Management

by David A. Aaker

ISBN 13: 9780471659037

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 03 Sep 2004
Other Format: Paperback

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Brand Leadership: Building Assets in an Information Economy

by David A. Aaker, Erich Joachimsthaler

ISBN 13: 9780684866451

Format: Hardcover (352 pages)
Publisher: Free Press
Published: 05 Jun 2000
Other Format: Paperback

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Strategic Market Management

by David A. Aaker

ISBN 13: 9780471532538

Format: Paperback (416 pages)
Publisher: John Wiley & Sons
Published: 03 Mar 1992
Other Format: Paperback

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Strategic Marketing Management 6th Ed.

by David A. Aaker

ISBN 13: 9780471415725

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 03 Aug 2001
Other Format: Paperback

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Building Strong Brands

by David A. Aaker

ISBN 13: 9780743232135

Format: Paperback (380 pages)
Publisher: Simon & Schuster Ltd
Published: 19 Aug 2002
Other Format: Illustrated

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Strategic Market Management (Strategic Market Managment)

by David A. Aaker

ISBN 13: 9780471177432

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 17 Nov 1998
Other Format: Paperback

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Advertising Management: United States Edition

by David A. Aaker, Rajeev Batra, John G. Myers

ISBN 13: 9780133057157

Format: Hardcover (754 pages)
Publisher: Prentice Hall
Published: 12 Dec 1995

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Marketing Research

by David A. Aaker, George S. Day

ISBN 13: 9780471517351

Format: Paperback (784 pages)
Publisher: John Wiley & Sons
Published: 18 Apr 1990
Other Format: Hardcover, Paperback

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Marketing Research

by David A. Aaker

ISBN 13: 9780470524619

Format: Paperback (728 pages)
Publisher: John Wiley & Sons
Published: 19 Mar 2010
Other Format: Hardcover

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker

ISBN 13: 9780743249386

Format: Hardcover (368 pages)
Publisher: Free Press
Published: 17 May 2004

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Strategic Marketing Management

by David A. Aaker

ISBN 13: 9780471359951

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 04 Apr 2003

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Essentials of Marketing Research

by David A. Aaker, George S. Day, V. Kumar

ISBN 13: 9780471427735

Format: Hardcover (576 pages)
Publisher: John Wiley & Sons
Published: 11 Mar 2003
Other Format: Hardcover

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