Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
by Michael J. Berry, Gordon S. Linoff
ISBN 13: 9780471470649
Format: Paperback (672 pages) Publisher: John Wiley & Sons Published: 08 Apr 2004 Other Format: Paperback
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
by Gordon S. Linoff,Michael J. Berry
ISBN 13: 9780470650936
Format: Paperback (888 pages) Publisher: John Wiley & Sons Published: 01 Apr 2011 Other Format: Paperback