Services Marketing
by N/A
ISBN 13: 9780136118749
Format: Paperback (648 pages) Publisher: Pearson Education Published: 01 Jan 2010
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Principles of Service Marketing and Management
by Christopher H Lovelock, Lauren Wright
ISBN 13: 9780130404671
Format: Paperback (436 pages) Publisher: Prentice Hall Published: 25 Jul 2001