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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown

ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (BUSINESS BOOKS)

by Linden Brown,Christopher Brown

ISBN 13: 9780071821148

Format: Hardcover (336 pages)
Publisher: McGraw Hill
Published: 27 Jan 2014

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