Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector
by Natalia Dorozala,Antonia Kohlbrenner
ISBN 13: 9783639072747
Format: Paperback (112 pages) Publisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Published: 26 Aug 2008
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