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Advertising Management: United States Edition

by David A. Aaker, Rajeev Batra, John G. Myers

ISBN 13: 9780133057157

Format: Hardcover (754 pages)
Publisher: Prentice Hall
Published: 12 Dec 1995

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

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ISBN 13: 9780765627179

Format: Hardcover (406 pages)
Publisher: M.E. Sharpe
Published: 01 Dec 2010

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

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ISBN 13: 9780765627186

Format: Paperback (424 pages)
Publisher: M.E. Sharpe
Published: 15 Apr 2011
Other Format: Hardcover

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer

ISBN 13: 9780071782890

Format: Hardcover (320 pages)
Publisher: McGraw-Hill Professional
Published: 01 Jul 2012

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