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Marketing Strategy and Competitive Positioning Marketing Strategy and Competitive Positioning by Prof Graham Hooley, Brigitte Nicoulaud, Prof Nigel F. Piercy

Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Brigitte Nicoulaud, Prof Nigel F. Piercy


ISBN 13: 9780273740933

Format: Paperback (632 pages)
Publisher: Financial Times/ Prentice Hall
Published: 04 Aug 2011

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