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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

by Ryan Mathews, Watts Wacker

ISBN 13: 9780132277426

Format: Hardcover (240 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 Aug 2007

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Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business

by Watts Wacker

ISBN 13: 9780066619880

Format: Paperback (272 pages)
Publisher: HarperCollins
Published: 31 Jul 2001

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