The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

by WulffPlinke (Series Editor), Michael Kleinaltenkamp (Editor), IngmarGeiger (Series Editor)

  • New

    Paperback 2016

    $70.28
Synopsis

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

$70.28

Save:$5.10 (7%)

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 348
 Edition: Softcover reprint of the original 1st ed. 2015
 Publisher: Springer
Published: 03 Aug 2016
ISBN 10: 366251379X
ISBN 13: 9783662513798

Media Reviews
This is a well-timed book for practising professionals and budding researchers. Although the book is a compilation of research papers, it covers all the important aspects and is a good read for clear understanding of concepts. The book is a compilation of nine individual research papers separated into three parts, maintaining a proper flow on the topic with each subsequent chapter complementing the previous one. (Tinu Jain, Decision, Vol. 42, 2015)
Author Bio
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing. Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universitat zu Berlin and Freie Universitat Berlin. His research interest lies in the area business-to-business marketing. Ingmar Geiger is an assistant professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.