The Rebel Sell: How the Counter Culture Became Consumer Culture

The Rebel Sell: How the Counter Culture Became Consumer Culture

by Andrew Potter (Author), J.Heath (Author)

Synopsis

An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide--ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture -- that is, a world outside of the consumer dominated one that encompasses us -- pervades everything from the anti--globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that rad icals oppose. In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

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More Information

Format: Hardcover
Pages: 360
Publisher: Capstone
Published: 04 Mar 2005

ISBN 10: 1841126543
ISBN 13: 9781841126548

Author Bio
'COUNTERCULTURE HAS ALMOST COMPLETELY REPLACED SOCIALISM AS THE BASIS OF RADICAL POLITICAL THOUGHT' With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti--consumer critiques like ADBUSTERS magazine and Naomi Klein's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate--dominated world. But do these vocal opponents of the status quo offer us a real political alternative? In this wide--ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture -- that is, a world outside of the consumer dominated one that encompasses us -- pervades everything from the anti--globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.