Strategic Management for Hospitality and Tourism

by Fevzi Okumus (Author), Levent Altinay (Author), Prakash Chathoth (Author), Mehmet Ali Koseoglu (Author), Fevzi Okumus (Author), Levent Altinay (Author)

• New

  Paperback
  2019

  $70.16

  Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management in these service industries. The book provides critical and analytical discussion of the latest contemporary strategic management models and thinking supported with worked examples to enable the reader to apply these to everyday situations and decision making in the unique hospitality and tourism setting.

  This edition has been updated to include:

  *New chapter on finance and content on globalisation, leadership, customer relationship management, social entrepreneurship, crisis management, consumer power, developing service quality, innovation & implementation of principles.

  * New features to aid understanding of the application of theory, spur critical thinking and decision making

  * New international case studies throughout from both SME's and large-scale businesses with reflective questions at the end

  *Updated online resources including: PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

  Highly illustrated and in four colour design, this book is essential reading for all future hospitality and tourism managers of the future.