Brand NFL: Making and Selling America's Favorite Sport

by Michael Oriard (Author)

• New

  Paperback
  2010

  $37.96

  Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.