by Natalie T. Wood (Editor), Michael R. Solomon (Series Editor)
How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
Format: Paperback
Pages: 248
Edition: 1
Publisher: Routledge
Published: 30 Aug 2010
ISBN 10: 076562396X
ISBN 13: 9780765623966