Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

by Dr . Richard G . Netemeyer (Author), Dr . William O . Bearden (Author)

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Hardcover
1998
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Format: Hardcover
Pages: 552
Edition: 2nd Revised edition
Publisher: Sage Publications, Inc
Published: 29 Dec 1998
ISBN 10: 076191000X
ISBN 13: 9780761910008

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

Used

$3.26

$3.26

More Information