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Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)

by Bryan Bergeron

ISBN 13: 9780471206033

Format: Paperback (220 pages)
Publisher: John Wiley & Sons
Published: 30 Jan 2002

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Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Prof John Saunders, Nigel Piercy

ISBN 13: 9780273655169

Format: Paperback (648 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Oct 2003
Other Format: Paperback

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Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods

by Bob E. Hayes

ISBN 13: 9780873893626

Format: Hardcover (285 pages)
Publisher: McGraw-Hill Inc.,US
Published: Dec 1997

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Jack Mitchell

ISBN 13: 9781401300340

Format: Hardcover (304 pages)
Publisher: Hachette USA
Published: 11 Jun 2003

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The Future of Competition: Co-Creating Unique Value with Customers

by C. K. Prahalad,Venkat Ramaswamy

ISBN 13: 9781578519538

Format: Illustrated (272 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2004

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Angel Customers & Demon Customers: Discover Which Is Which, and Turbo-Charge Your Stock

by Larry Selden, Geoffrey Colvin, Larry Seloen

ISBN 13: 9781591840077

Format: Hardcover (256 pages)
Publisher: Portfolio
Published: Jun 2003

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Reorganize for Resilience: Putting Customers at the Center of Your Business

by Ranjay Gulati

ISBN 13: 9781422117217

Format: Hardcover (288 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2010

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Best Practices: Building Your Business with Arthur Andersen's Global Best Practices

by Robert Hiebeler,etc., Thomas Kelly, Charles Ketteman

ISBN 13: 9780684834535

Format: Hardcover (240 pages)
Publisher: Simon & Schuster Ltd
Published: 04 May 1998

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Handbook of Key Customer Relationship Management (Financial Times Series)

by Ken Burnett

ISBN 13: 9780273650317

Format: Hardcover (422 pages)
Publisher: FT PrenticeHall
Published: 13 Dec 2000

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Call Center Management on Fast Forward: Succeeding in Today's Dynamic Inbound Environment

by Brad Cleveland,Julia Mayben

ISBN 13: 9780965909303

Format: Paperback (281 pages)
Publisher: Call Center Pr
Published: 01 Jan 1997

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Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt

ISBN 13: 9780749447526

Format: Hardcover (304 pages)
Publisher: Kogan Page
Published: 03 Nov 2006
Other Format: Illustrated

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