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Marketing Strategy and Competitive Positioning

by Graham Hooley,John Saunders,Nigel Piercy,Brigitte Nicoulaud

ISBN 13: 9780273706977

Format: Paperback (636 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2007

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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions

by John Grant

ISBN 13: 9780470027516

Format: Hardcover (328 pages)
Publisher: John Wiley & Sons
Published: 31 Mar 2006

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Principles of Marketing

by Professor Adrian Palmer

ISBN 13: 9780198775515

Format: Paperback (664 pages)
Publisher: Oxford University Press
Published: 01 Aug 2000

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Marketing Research 6/e

by Peter Chisnall

ISBN 13: 9780077097516

Format: Paperback (496 pages)
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 01 Feb 2001
Other Format: Hardcover, Paperback

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Authenticity: What Consumers Really Want

by James H. Gilmore,B. Joseph Pine II

ISBN 13: 9781591391456

Format: Illustrated (320 pages)
Publisher: Harvard Business Review Press
Published: 01 Sep 2007

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Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)

by Naresh Malhotra, David Birks

ISBN 13: 9780139229640

Format: Paperback (752 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Jan 2000
Other Format: Hardcover, Paperback

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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

by Martha Barletta

ISBN 13: 9781419520198

Format: Hardcover (304 pages)
Publisher: Kaplan Business
Published: 01 Jan 2006

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Business Research Methods

by Alan Bryman,Emma Bell

ISBN 13: 9780199259380

Format: Paperback (624 pages)
Publisher: Oxford University Press
Published: 04 Dec 2006
Other Format: Paperback

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Managing Marketing: Marketing Success Through Good Management Practice

by Roger Palmer

ISBN 13: 9780750668989

Format: Paperback (392 pages)
Publisher: Routledge
Published: 11 Jul 2007

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Consumer Behaviour

by James F. Engel, Roger D. Blackwell, Paul W. Miniard

ISBN 13: 9780324378320

Format: Paperback (816 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 29 Dec 2005
Other Format: Paperback

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The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice)

by Robin Birn

ISBN 13: 9780749442002

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 26 Mar 2004

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Essence of Marketing Research (Essence of Management Series) (The essence of management series)

by Chisnall

ISBN 13: 9780132848299

Format: Paperback (224 pages)
Publisher: Prentice Hall
Published: 01 Mar 1991

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