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Total Relationship Marketing: Rethinking Marketing Management Total Relationship Marketing: Rethinking Marketing Management by Evert Gummesson

Total Relationship Marketing: Rethinking Marketing Management

by Evert Gummesson


ISBN 13: 9780750654074

Format: Paperback (350 pages)
Publisher: A Butterworth-Heinemann Title
Published: 22 Jul 2002

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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (MARKETING/SALES/ADV & PROMO) Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (MARKETING/SALES/ADV & PROMO) by . Gerald Michaelson

Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (MARKETING/SALES/ADV & PROMO)

by . Gerald Michaelson


ISBN 13: 9780071427302

Format: Paperback (240 pages)
Publisher: McGrawHill Education
Published: 01 Oct 2003

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Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets by Sicco Van Gelder

Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets

by Sicco Van Gelder


ISBN 13: 9780749440237

Format: Hardcover (272 pages)
Publisher: Kogan Page
Published: 05 Sep 2003

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Cakes and Ale: The Golden Age of British Feasting Cakes and Ale: The Golden Age of British Feasting by Judy Spours

Cakes and Ale: The Golden Age of British Feasting

by Judy Spours


ISBN 13: 9781905615025

Format: Hardcover (176 pages)
Publisher: The National Archives
Published: 31 Oct 2006

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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations by Paula KEAVENEY

Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations

by Paula KEAVENEY


ISBN 13: 9780749432508

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 01 May 2001

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The Brand Gym: A Practical Workout for Boosting Brand and Business The Brand Gym: A Practical Workout for Boosting Brand and Business by David Taylor

The Brand Gym: A Practical Workout for Boosting Brand and Business

by David Taylor


ISBN 13: 9780470847107

Format: Hardcover (222 pages)
Publisher: John Wiley & Sons
Published: 25 Oct 2002

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing) by Terence A. Shimp, M.Wayne Delozier

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

by Terence A. Shimp, M.Wayne Delozier


ISBN 13: 9780030103520

Format: Hardcover (700 pages)
Publisher: South-Western
Published: 16 Aug 1996
Other Format: Hardcover

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From Brand Vision to Brand Evaluation From Brand Vision to Brand Evaluation by L.De Chernatony

From Brand Vision to Brand Evaluation

by L.De Chernatony


ISBN 13: 9780750646147

Format: Paperback (320 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 10 Apr 2001

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The Essential Brand Book: Over 100 Techniques to Increase Brand Value The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood

The Essential Brand Book: Over 100 Techniques to Increase Brand Value

by Iain Ellwood


ISBN 13: 9780749432799

Format: Hardcover (416 pages)
Publisher: Kogan Page
Published: 12 Sep 2000

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eMarketing eXcellence (Emarketing Essentials) eMarketing eXcellence (Emarketing Essentials) by PR Smith,Dave Chaffey

eMarketing eXcellence (Emarketing Essentials)

by PR Smith,Dave Chaffey


ISBN 13: 9780750653350

Format: Paperback (360 pages)
Publisher: A Butterworth-Heinemann Title
Published: 11 Dec 2001
Other Format: Paperback

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Risk Issues and Crisis Management: A Casebook of Best Practice (Public Relations in Practice) Risk Issues and Crisis Management: A Casebook of Best Practice (Public Relations in Practice) by Michael Regester,Judy Larkin

Risk Issues and Crisis Management: A Casebook of Best Practice (Public Relations in Practice)

by Michael Regester,Judy Larkin


ISBN 13: 9780749423933

Format: Paperback (160 pages)
Publisher: Kogan Page Ltd
Published: 31 Aug 1997
Other Format: Paperback

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The Want Makers: Lifting the Lid Off the World of the Advertising Industry (Coronet Books) The Want Makers: Lifting the Lid Off the World of the Advertising Industry (Coronet Books) by Eric Clark

The Want Makers: Lifting the Lid Off the World of the Advertising Industry (Coronet Books)

by Eric Clark


ISBN 13: 9780340500675

Format: Paperback (608 pages)
Publisher: Coronet Books
Published: 01 Aug 1989
Other Format: Hardcover

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