The PR Practitioner's Desktop Guide
by Caroline Black
ISBN 13: 9781854182609
Format: Paperback (200 pages) Publisher: Thorogood Published: 12 Apr 2002
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Total Customer Satisfaction: A Strategic Approach (Financial Times Series)
by Jacques Horovitz, M Jurgens
ISBN 13: 9780273034476
Format: Hardcover (320 pages) Publisher: Financial Times/ Prentice Hall Published: 22 May 1992
Reputation: Realizing Value from the Corporate Image
by Charles J Fombrun
ISBN 13: 9780875846330
Format: Hardcover (441 pages) Publisher: Harvard Business School Press Published: 01 Dec 1995
Press Here: Managing the Media for Free Publicity
by Gurton
ISBN 13: 9780130954091
Format: Paperback (256 pages) Publisher: Prentice Hall Published: 24 Jun 1998 Other Format: Paperback
Risk Issues and Crisis Management: A Casebook of Best Practice (PR In Practice)
by Ipr,Michael Regester,Judy Larkin
ISBN 13: 9780749443825
Format: Paperback (256 pages) Publisher: Kogan Page Published: 03 Apr 2005 Other Format: Paperback
Winners!
by John Thackara,et al
ISBN 13: 9780566079542
Format: Paperback (480 pages) Publisher: Gower Publishing Ltd Published: 20 Mar 1997
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
ISBN 13: 9780470113455
Format: Hardcover (304 pages) Publisher: John Wiley & Sons Published: 12 Jun 2007 Other Format: Paperback
Teach Yourself Effective PR: Be Your Own Expert
by Angela Murray
ISBN 13: 9781444120455
Format: Paperback (224 pages) Publisher: Teach Yourself Published: 24 Sep 2010
The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry
by Mark Borkowski
ISBN 13: 9780283070396
Format: Unabridged (320 pages) Publisher: Sidgwick & Jackson Ltd Published: 01 Aug 2008 Other Format: Unabridged
Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR
by Brian Solis,Deirdre K. Breakenridge
ISBN 13: 9780137150694
Format: Hardcover (352 pages) Publisher: Financial Times/ Prentice Hall Published: 19 Feb 2009
Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt
by Gerry McCusker
ISBN 13: 9780749442590
Format: Hardcover (320 pages) Publisher: Kogan Page Published: 03 Nov 2004
12 Steps to Success Through Service
by Barrie Hopson, Mike Scally
ISBN 13: 9781852510848
Format: Hardcover (176 pages) Publisher: Mercury Business Books Published: 29 Jul 1991