Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

by V. Kumar (Author), Werner Reinartz (Author)

New
Illustrated
2018
$85.51

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

Synopsis

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

$85.51

Quantity

1 in stock

More Information

Format: Illustrated
Pages: 411
Edition: 3rd ed. 2018
Publisher: Springer
Published: 04 May 2018
ISBN 10: 3662553805
ISBN 13: 9783662553800

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

New

$85.51

Synopsis

$85.51

More Information