Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

by Martin Eisend (Author), Martin Eisend (Author), Alfred Kuß (Author)

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Hardcover
2019
$166.94

$166.94

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Format: Hardcover
Pages: 250
Edition: 1st ed. 2019
Publisher: Springer
Published: 15 Mar 2019
ISBN 10: 3030107930
ISBN 13: 9783030107932

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

New

$166.94

$166.94

More Information