by WoleSoyinka (Author), ZodwaMotsa (Editor), D . H . Tustin (Editor), A . Ligthelm (Editor), J.H.Martins (Editor), H.DeJ.VanWyk (Editor)
The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer and business research and it follows a typical South African and learn-by-example approach.
Format: Paperback
Pages: 100
Publisher: Unisa Press
Published: 31 Dec 2004
ISBN 10: 1868883299
ISBN 13: 9781868883295