Online Branding (Cre@teonline)

Online Branding (Cre@teonline)

by KeithDrew (Author)


The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New Cre@teOnline Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.


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More Information

Format: Paperback
Pages: 152
Edition: 01
Publisher: Laurence King Publishing
Published: 07 Oct 2002

ISBN 10: 1856692949
ISBN 13: 9781856692946

Author Bio
Keith Drew is Staff writer at Cre@teOnline magazine.