How to Find and Cultivate Customers Through Direct Marketing (NTC Business Books)

by Martin Baier (Author)

• Used

  Hardcover
  1996

  $24.37

  Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers-- Maximize profits by focusing on select market segments-- Construct appealing offers-- Calculate the lifetime value of a customer-- Forecast and budget promotion costs