by Fiona Moore (Author)
Explores how the idea of culture is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.
Format: Hardcover
Pages: 216
Edition: illustrated edition
Publisher: Ashgate Publishing Limited
Published: 28 Jan 2005
ISBN 10: 0754642658
ISBN 13: 9780754642657