Entrepreneurship & Small Business Management in the Hospitality Industry (Hospitality, Leisure and Tourism)

Entrepreneurship & Small Business Management in the Hospitality Industry (Hospitality, Leisure and Tourism)

by Conrad Lashley (Author), Darren Lee - Ross (Author)

Synopsis

Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

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More Information

Format: Paperback
Pages: 304
Publisher: A Butterworth-Heinemann Title
Published: 24 Nov 2008

ISBN 10: 0750684488
ISBN 13: 9780750684484