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New Books Catalogue April - September 2007: How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands: 31

New Books Catalogue April - September 2007: How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands: 31

by KeithLincoln (Author), Lars Thomassen (Author)

  • Used

    Hardcover 2007

    $3.47
Synopsis

Who are the world's best retail brands? Is there a formula for success you can learn from? "How to Succeed at Retail" helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller "Retailization", it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, "How to Succeed at Retail" will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.

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More Information

Format: Hardcover
 Pages: 224
 Edition: Reprint
 Publisher: Kogan Page
Published: 03 Sep 2007
ISBN 10: 0749450169
ISBN 13: 9780749450168
Book Overview: Sets out a proven, successful methodology which can be applied to any business 25 international cases, from Apple to Zara - examining both retailers and manufacturer brands Supported by an extensive international seminar programme Builds on the success of the authors' seminal Kogan Page bestseller Retailization The case histories in this book transform retailization from a theory to a practical management tool. Martin West, CEO, Ashdown Group Essential reading for executives of brand manufacturers and retailers alike. Mathias Dittrich, Marketing Director, DLF, Sweden

Media Reviews
The case histories in this book transform retailization from a theory to a practical management tool. Martin West, CEO, Ashdown Group
Author Bio
Keith Lincoln has worked in international communications and branding for nearly thirty years. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School. Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO Worldwide.