Graphic Designer's Guide to Creative Marketing: Finding and Keeping Your Best Clients

by Linda Cooper Bowen (Author)

• New

  Paperback
  1999

  $49.08

  The intangible and highly subjective nature of design services creates unique marketing challenges for the graphic designer. This user-friendly guide demonstrates how to tackle these challenges successfully, with complete step-by-step instructions for the development and execution of effective marketing plans and materials.