Relationship Marketing: Dialogue and Networks in the e-Commerce Era

by RichardJ.Varey (Author)

• Used

  Paperback
  2002

  $3.43

  This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.