The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship

The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship

by TaniaEllis (Author)

Synopsis

New times create new needs and new needs require newsolutions. The New Pioneers is a practical guide forcapitalists and idealists on how to navigate in the new economicworld order. It is about the social megatrends that are shaping our lives innew ways and creating a new face of capitalism. And it is about thepioneers that are paving the way for the new business revolution:this century's generation of visionary leaders, socialentrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they canincrease their profits by incorporating socialresponsibility into their business, and heartcore idealists are realising that the use of market methods helps them meettheir social goals successfully,' argues TaniaEllis. With a wide array of cases from all over the world Tania Ellisexplains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that arepaving the way for business unusual for the benefit ofhumanity and the bottom line. Learn more about The New Pioneers and join the movement ofsustainable businesses and social entrepreneurs at www.thenewpioneers.biz

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More Information

Format: Hardcover
Pages: 276
Publisher: John Wiley & Sons
Published: 23 Jul 2010

ISBN 10: 0470748427
ISBN 13: 9780470748428

Media Reviews
explains the keyprinciples of sustainable business and provides insight into thenew rules that are changing the businessworld . (Growingbusiness.co.uk, March 2011). 'Ellis asserts a new prevailingview that there is more to life than profit, and that business isincreasingly reflecting this-overall an interesting and inspiringread'. (Green World, November 2011)
Author Bio
Tania Ellis is a Danish-British prize-winning writer,speaker and business innovator, who specialises in social businesstrends. With over 20 years of work experience from the business sector, 12of the years in various management positions, and an Executive MBAfrom Henley Management College in London, she has extensivetheoretical and practical experience in bridging people sneeds with business needs. In 2003 Tania Ellis formed communications and consulting companyInspiratorium, where she gives advice and inspiration on socialbusiness trends to a wide range of national and internationalprivate, public and civil organisations. As one of Scandinavia s leading social business experts,Tania Ellis often features in the media as a trendspotter andopinion leader, and is a popular speaker and inspirator at eventsand projects that aim to create both social and economicvalue. www.taniaellis.com