Web Video: Making it Great, Getting it Noticed

by JennieBourne (Author), Dave Burstein (Author)

New
Paperback
2008
$29.06
With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you're an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.

Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.

Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author's Web site, www.webvideobook.tv. You'll learn everything you need to know to create great video, get it noticed, and make it pay off, including:
- Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
- What it takes to make your video a viral hit on the Web
- How to shoot high-quality video that stands out, with real-world tips from Web video professionals
- Editing techniques that draw in viewers and hold their attention
- Compression and formatting tips to make your video look great
- Advice on creating a distribution plan that fits your needs
How to profit from advertising or selling your video

Synopsis

With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you're an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.

Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.

Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author's Web site, www.webvideobook.tv. You'll learn everything you need to know to create great video, get it noticed, and make it pay off, including:

Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
What it takes to make your video a viral hit on the Web
How to shoot high-quality video that stands out, with real-world tips from Web video professionals
Editing techniques that draw in viewers and hold their attention
Compression and formatting tips to make your video look great
Advice on creating a distribution plan that fits your needs

How to profit from advertising or selling your video

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More Information

Format: Paperback
Pages: 336
Edition: 1
Publisher: Peachpit Press
Published: 05 Aug 2008
ISBN 10: 0321552962
ISBN 13: 9780321552969
Book Overview: Driven by YouTube, Google Video, and myriad other social networking sites, we have seen an explosion of video content on the web in recent years. In this timely and essential guide, filmmaker, journalist and producer Jennie Bourne provides comprehensive coverage of every aspect of video for the web: budgeting, producing, editing, encoding, distributing and promoting. Jennie provides simple, step-by-step instructions, technical details and specifics including how to choose a camera, lighting, sound, editing software, encoding and promoting web video. Prodigiously illustrated with charts and graphics the book also acts as an easy-to-use reference guide while readers work on real-world video production. Each chapter includes instructions and 'need to know' information designed to prevent painful gotcha's of learning by trial and error. Jennie also includes interviews with dynamic web video producers and features tips from leading experts. While there are numerous books about web video and video production , this is the only book that provides comprehensive coverage of producing, distributing and marketing web video in the current landscape with the current technologies

Author Bio

Jennie Bourne has produced
hundreds of short videos for
the Web and built a state-of-the-
art Web video studio.
Her credits include, launching
PulverTV, creating video profiles
for the Marconi Society and
a documentary on ecological
literacy, field producing for
German TV, and editing news
film for ABC and NBC TV. She
anchored the Evening News
at WBAI FM, studied film at
NYU, journalism at Columbia
University, and taught Web
video at Rutgers University.
She and Burstein are working
on a documentary about
Macintosh inventor Jef Raskin.

Dave Burstein is the
publisher and editor of DSL
Prime. An expert on broadband
networks and award winning
radio host, Burstein
organized Web Video Summit
where he wowed insiders with
one of the world's first demos
of 6-MB HD video streaming
live.