Strategic Marketing for Non-Profit Organizations

by PhilipKotler (Author), Alan R Andreasen (Author)

Used
Paperback
2007
$8.11

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.

Synopsis

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.

$8.11

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More Information

Format: Paperback
Pages: 528
Edition: 7
Publisher: Pearson Education
Published: 01 Oct 2007
ISBN 10: 0132345544
ISBN 13: 9780132345545

Strategic Marketing for Non-Profit Organizations

Used

$8.11

Synopsis

$8.11

More Information