by NormanM.Scarborough (Author), ThomasWZimmerer (Author)
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
Format: Paperback
Pages: 592
Edition: 4
Publisher: Pearson Education
Published: 01 May 2004
ISBN 10: 0131918567
ISBN 13: 9780131918566