by Anthony G . Bennett (Author)
World-class marketing practitioners share their expertise on all aspects of marketing, providing a real world perspective on essential information all marketing executives, business owners, entrepreneurs, students of marketing, and anyone interested in world-class success need to know.
Format: Illustrated
Pages: 480
Edition: Illustrated
Publisher: McGraw-Hill
Published: 01 Feb 2010
ISBN 10: 0071621253
ISBN 13: 9780071621250