International Marketing (The Dryden Press Series in Marketing)

by VernTerpstra (Author), RaviSarathy (Editor)

• Used

  Hardcover
  1993

  $4.55

• Used

  Paperback
  1993

  $4.56

• Used

  Hardcover
  1999

  $3.41

  Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.