International Marketing (Dreyden Press Series in Marketing)

by Michael R . Czinkota (Author), IlkkaA.Ronkainen (Author)

• Used

  Hardcover
  2000

  $12.91

  This new edition of International Marketing has been updated to offer upper-level and graduate students a text that reflects both the theory and application of international marketing. The text covers the entire range of international marketing practices, beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. Special emphasis in this edition is given to the impact of technology and e-commerce on marketing communications, channels, logisitics, and research.

• Used

  Paperback
  1993

  $4.56

• Used

  Hardcover
  1999

  $3.41

  Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.