Procter and Gamble: 99 Principles and Practices of Procter and Gamble's Success

by Charlie Decker (Author)

• Used

  Paperback
  1999

  $3.48

  Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized lessons that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

• Used

  Hardcover
  1998

  $3.48

  Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized lessons that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.