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Megamistakes: Forecasting and the Myth of Rapid Technological Change Megamistakes: Forecasting and the Myth of Rapid Technological Change by Steven P. Schnaars

Megamistakes: Forecasting and the Myth of Rapid Technological Change

by Steven P. Schnaars


ISBN 13: 9780029279526

Format: Hardcover (224 pages)
Publisher: The Free Press
Published: 01 Feb 1989

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Marketing Strategy: Customers and Competition Marketing Strategy: Customers and Competition by Steven P. Schnaars

Marketing Strategy: Customers and Competition

by Steven P. Schnaars


ISBN 13: 9780684831916

Format: Paperback (238 pages)
Publisher: Free Press
Published: 05 May 1998

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New : $30.59  
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