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Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book) Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book) by Key Pousttchi, Dietmar G. Wiedemann

Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book)

by Key Pousttchi, Dietmar G. Wiedemann


ISBN 13: 9781605660745

Format: Illustrated (584 pages)
Publisher: IGI Global
Published: 15 Nov 2009

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