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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Jean-Noël Kapferer

ISBN 13: 9780749450854

Format: Paperback (576 pages)
Publisher: Kogan Page
Published: 03 Jan 2008

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean-Noël Kapferer

ISBN 13: 9780749465155

Format: Paperback (512 pages)
Publisher: Kogan Page
Published: 03 Jan 2012

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